ABOUT US

Join the workplace revolution.

Become the leader who saves, repairs, and renews workplace relationships so you can move the needle on achievement, productivity, and innovation.

Let us tackle the team tension so you don't have to deal with the fallout, saving you time, money, and talent.

OUR TEAM...

...has partnered with City Managers, Education Administrators and frontline supervisors to help their teams strengthen leadership, navigate workplace conflict, and build confident, compliant teams.

34th Street’s exclusive method-The Wedge Formula-empowers individuals and teams to navigate conflict before it escalates.

Gerry Preciado, J.D.

Founder and Principal

Meet Gerry Preciado, our founding President at 34th Street and author of "The Wedge: A Simple Metaphor to Improve Every Relationship" (available Spring 2027). As the world's first "Professional Wedge Remover," Gerry leads a revolution, empowering the labor force with essential skills in workplace relationships for lasting positive change.

With 25 years of experience, he's trained thousands in leadership, conflict resolution, and public agency governance. An in-demand keynote speaker nationwide, Gerry brings engaging, educational, and inspiring presentations that transform workplace relationships and culture.

Mr. Preciado is a proud UCLA alumnus with Bachelor of Arts and Juris Doctor degrees.

Jacob Houghton M.Ed.

Senior Consultant

Meet Jacob Houghton, our Vice President and principal consultant at 34th Street. Jacob is on a mission to transform conflict culture from despair and dysfunction to hope and growth. With a background in public service leadership, conflict resolution, and employee coaching, he is adept at getting to the heart of department, employee or team problems to create sustainable change for everyone.

With his experience in Public Service and Educational Leadership, he understands the balance required to manage relationships among staff, stakeholders, and community members. As a skilled Education Administrator, he is our director of training and product development, as his background makes him an expert at creating actionable plans and systems for team and leadership success.